Maureen Zehring
How to write headlines that actually work?
A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors.
typography
Readability is primarily the concern of designer
It is the intended result of the complete process of presentation of textual material in order to communicate meaning.
Big Brand Theory
Case studies of big branding campaigns (Adidas, Starbucks, Uniqlo) and the lessons a designer can take away from each with respect to corporate identity projects.
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